#Visual merchandising planogram windows

#Visual merchandising planogram windows

Gradually, the design aesthetic used in window displays moved indoors and became part of the overall interior store design, eventually displacing the importance windows altogether in suburban malls. The store windows no longer simply allowed natural light to shine in the building or act as storage space for stock they became important venues to attractively display the store's merchandise. shifted their business from wholesale to retail the visual display of goods became necessary to attract the retail customer.

When the giant nineteenth century dry goods establishments like Marshall Field & Co. Merchandise Presentation refers to most basic ways of presenting merchandise in an orderly, understandable, Р Р†Р вЂљРІвЂћСћeasy to shopР Р†Р вЂљРІвЂћСћ and Р Р†Р вЂљР’Вfind the productР Р†Р вЂљРІвЂћСћ format.Р вЂќР’В®very shopkeeper and merchant's primary objective is to sell merchandise. *Informing about the latest fashion trends by highlighting them at strategic locations. *Providing information on sizes, colours & prices. *Making it possible for the shopper to co-ordinate & accessorise. *Making it easier for the shopper to self-select. *Making it easier for the shopper to locate the desired category and merchandise. Retail professionals display to make the shopping experience more comfortable, convenient and customer friendly by: In optimal retail environments such as the Apple Retail Stores, the visual merchandising, customer experience, and store design are all in synch creating amazing environments and unbelievable sales. 'Customer experience' looks at the same issues around product presentation but from the customer perspective, rather than the retailer perspective. Recently visual merchandising has gained in importance as a quick and cost effective way to revamp retail stores.Р вЂќР вЂћ close sister to visual merchandising is 'retail experience'. VM uses season based displays to introduce new arrivals to customers, and thus increase conversions through a planned and systematic approach by displaying stocks available. VM is a tool to achieve sales and targets, a tool to enhance merchandise on the floor, and a mechanism to communicate to a customer and influence his decision to buy. VM is an art and science of displaying merchandise to enable maximum sale. Visual merchandising is the art of implementing effective design ideas to increase store traffic and sales volume. It is important to understand that the visual merchandiser is there, not to impose ideas, but to help clients articulate their own personal style. With guidance of a professional, retailer can eliminate errors, saving time and money. But in reality, visual merchandisers can help economise by avoiding costly mistakes. 'If it does not sell, it is not visual merchandising.'Р вЂќР’В®specially in todayР Р†Р вЂљРІвЂћСћs challenging economy, people may avoid designers/ visual merchandisers because they fear unmanageable costs. Visual merchandising is the way one displays 'goods for sale' in the most attractive manner with the end purpose of making a sale. Visual merchandising is one of the final stages in trying to set out a store in a way that customers will find attractive and appealing and it should follow and reflect the principles that underpin the storeР Р†Р вЂљРІвЂћСћs image. The main principle of visual merchandising is that it is intended to increase sales, which is not the case with a 'real' art. It is more like an art in the sense that there are implicit rules but that these also exist to be broken for striking effects. Visual merchandising is not a science there are no absolute rules. Many elements can be used by visual merchandisers in creating displays, including colour, lighting, space, product information, sensory inputs such as smell, touch, and sound as well as technologies such as digital displays and interactive installations. This includes combining product, environment, and space into a stimulating and engaging display to encourage the sale of a product or service. Visual merchandising, until recently called simply merchandising, is the 'activity of promoting the sale of goods, especially by their presentation in retail outlets'.(New Oxford Dictionary of English, 1999, Oxford University Press).